Organizing your products by category makes browsing more fluid, increases sales, facilitates management, and offers better marketing opportunities. It's therefore a key element for the success of a store, whether physical or online.
To better help you highlight key information about your products, your store offers you the ability to create more personalized product categories via the Product types section.
Let's say the raw material for your products is cotton, and this material has three different origins: conventional, organic, and recycled cotton. You can configure these three criteria for the product types in your store, giving your customers the opportunity to choose the type of product that best aligns with their environmental values.
To create product types in your store:
- From your store's admin, go to Settings → General → Store → Product Types.
- Click Create on the right.
- In the Create product type window, enter a Value, for example: Organic Cotton.
- Click Create.
The product types configured in your store will be displayed:
You will be able to choose from these in the Organize window when configuring a product:
The configured Product Types will also be visible in the Filters available to your customers on your Store page.
NOTE: To ensure the Product Types are visible to your customers, make sure you select the appropriate Product Type when configuring each product.
For more information: Product organization →