- Your domain name
Your domain name should be as specific as possible and closely related to your industry. It's best to choose a name that contains the keywords you want to be found on search engines like Google. The title is also visually important because it offers internet users a reference point.
Example: florist75.com is an accurate domain generally, but when you consider the millions of sites dealing with florists, this one is not specific to your business. floristambiance-new-york.com is much more detailed and contains keywords to find your site precisely. Indeed, your domain name indicates that your activity is a florist, that your store is called Florist Ambiance, and that you are located in New York.
- Pages title
The Page title (Title tag) is the first information analyzed by search engines and is the most visible. It is displayed on each entry in search results and should precisely and concisely describe your page. The most crucial Page title of your site is the homepage title.
So take the time to add a relevant title on the SEO Settings tab when you add a page to your WebSelf site. The Title field of the page (Title tag) is also a way to have additional keywords to boost the SEO of your pages. The title of your page should be short and correspond as closely as possible to the content. It is better to use a different title for each page and change it regularly.
- URL Customization
The page URL is the web path to your page. By default, this is based on the Page Name. For SEO purposes, you can modify this one. It is best to use strategic keywords in URLs. The full address of your page will look like this: http://www.Yoursite.com/AddressURLofYourPage.ws. So choose a URL address that contains specific keywords or terms on the landing page.
Advice:
Try to limit the length of your URL so that it is easier for the visitor to remember.
If you change your URL addresses, you will have to redo all the links that point to this page on your site or your partners' websites.
- Description of the page
You can enter a short description of your page in the page description, Which will appear in the search results pages.
Advice :
The description should be short and condensed but written in a readable paragraph containing between 70 and 160 characters. Essential keywords can also be there, but they should be included in a complete sentence, not as a list.
- H1 tag
In a web page, the titles introducing the content in HTML are indicated by h1,h2, etc., and h6 tags and have 2 primary purposes :
- Prepare to read the paragraph by summarizing its content
- Indicate to search engines the essential information on the page ( the Google algorithm would give more weight to the keyword and expressions contained in the title than to the rest of the content).
At WebSelf, we add an h1 tag when the Title in my items pm the left is checked. You can then add H2, H3 by changing the paragraph format in your other texts.
Important:
It is recommended to use a maximum of one H1 tag per page. Otherwise, you risk being penalized by Google.
- Alternative texts (ALT attributes)
ALT attributes are alternative texts describing the photos on your site. It gives the same information as the image in the page code. In case the image is not displayed ( due to server overload or connection problem, for example) or if the image cannot be seen, either by a web crawler or a screen reader for people who are blind, the alt text will be displayed, and the information will not be lost. This field is, therefore, essential in the connection of the SEO of your site.
You can add an ALT attribute via an Image and a Video when choosing how to display your backgrounds in the window :
- WHAT DOES THIS IMAGE REPRESENT?, enter information about your image so that Google robots can correctly identify it.
- Favicon
A Favicon is a computer icon symbolizing a website. Browsers use Favicons in the address bar, title bar, bookmarks, tabs, and other shortcuts.
Advice:
Choosing a Favicon helps strengthen your brand image in people's minds by associating a picture with your site or activity. You can insert your logo as a Favicon or choose one from our large selection.
To upload your favicon, go to the vertical Management bar on the bottom left of the editor and click on the ''Settings'' tab. Click on edit to access the bank of favicons we provide, or click Add to upload your image.
Note:
This feature is only offered for WebSelf premium packages.