The more links you have to your site from popular sites, the better your site will rank. On the other hand, it is not necessarily the number of incoming links that is the most important, but the quality of the websites on which these links are found.
Letting your website know about different media and working on your links is essential.
Communicate your site on various media
The more your site is visible, the better it will be referenced. It's not all about your site. Remember to insert the link to your site in the signature of your emails, on your business cards, brochures, etc.
Links to your site
Links are words or images that we click to navigate from page to page or site to site.
They are essential in your site optimization strategy. First, they allow to increase the number of visits because it is a crucial element of SEO. Indeed, search engines attach great importance to the number of links pointing to your site and the quality of these links.
Indeed, search engines assume that the more links you have pointing to your site, the more it is highlighted by other, which mean that your content is rich and interesting. If another webmaster has decided that he should link your site to his, it means that your content is relevant. Engine algorithms love relevant content!
Several elements come into play when determining a quality link. Among the most important are the following:
The link must be a ''hard link''. A hard link is a direct link to a page without a redirection script. This is a link that search engine robots can follow and therefore rank.
The clickable text of the link must include the keywords or the expression on which you want to position yourself. Example: Avoid having a link titled "here" or "read more". For a florist site, it is preferable to name your link "New York City Florist".
The more important the site links to you in the eyes of the search engines, the more impact this link will have. A link to your site from Microsoft.com carries more weight than one from an unknown website.
It is preferable to have a link from a website that deals with the same theme as your site. Please don't put a link to your florist site on a mechanical workshop website, for example. Instead, choose wedding websites, event planning sites, horticulture vlogs, etc.
Advice :
A simple solution to consider is to use your professional connections to increase your visibility. Suggest exchanging links and being present on your partners' websites, suppliers, customers, etc.
Resources
Below are some resources that will allow you to have links pointing to your site :
- Directories
Most directories provide free registration and listing (via links) and only require a simple registration. Some guides are paid, and others will ask you to link your site to the directory in question (Backlink) to validate your ranking in their directory.
Advice:
Use directory links sparingly. Google, via these robots, will negatively detect the arrival of many links at once on your site. You can plan a links section for your website to keep its aesthetics manageable.
- Blogs
Getting your site at the top of the search results pages takes work. Adding a blog to your site improves your SEO by adding content regularly. The more your blog contains relevant and interesting articles, the more you will gather an audience and the more it will be likely to share your articles on the web. These shared articles generate links to your site, so it is a good motivation to have your blog.
- Social Networks
They are easy to access, accessible, and widely used, so why deprive yourself of them? Social networking sites allow you to post free links to your site and increase your internet visibility!
The leading search takes networks into account in the SEO of your site according to your site's social activity (number of tweets for Twitter or people who talk about it on Facebook...)
Advice :
We suggest you install the sharing buttons of the leading social networks on your site, either Facebook, Twitter, or Google+. There are several others; see which ones are most relevant to your business. Example: If you sell jewelry or highly visual products aimed at women, Pinterest might be a better resource than Google+
Do not forget
In terms of natural referencing, the most important and what often makes the difference between competitors is the number of links that point to your site.
Make partnerships with your customers, suppliers, blog friends, etc. Ask them to add links to your site on their site.
This strategy, called ''net linking'' consists of obtaining a large number of quality links(popular and relevant) to your site to improve the site's SEO. The more links pointing to your site, the more popular it will be and the better your search engine rankings will be; it is long-term and constant work and never finished. Note that the WebSelf that the WebSelf team is always available to guide you and that the Webself blog is full of tips for net linking and SEO in general.
Advice:
It is essential to vary your links: a given page should receive only a few links with the exact link text. If you insist too much on always including the exact strategic keywords in the text of your links on a page, it will be counterproductive, and your ranking in search engines may stay the same.