The Google Business Profile (formerly Google My Business) is the foundation of local SEO. It allows a business to be visible on Google Maps as well as in the "Local Pack," or "Google Local Pack," a search area on Google that displays the three most relevant local businesses in response to a query including a location.
This tool helps generate qualified traffic through several key levers:
- Immediate visibility: Your business is displayed for geolocated searches or searches related to your activity, attracting customers with an intent to make a quick purchase.
- Social proof and click-through rate: Customer reviews and ratings strengthen user trust while sending positive signals to Google.
- Structured and complete data: Accurate information (hours, address, phone number, links) improves the relevance and performance of your listing in search results.
Google Posts are a feature of your Google Business Profile (formerly Google My Business)) that functions like a mini social network.
They are short messages accompanied by a photo or video that businesses publish directly on their Google Business Profile.
They allow you to share more detailed content directly from your profile: news, offers, events, or promotions. It's an effective way to control the information visible to users when they search for your business on Google.
These posts also appear in the Knowledge Panel, the informational card displayed to the right of search results.
It's important to note that these posts are temporary: they generally remain visible for only seven days, which means you need to publish regularly to maintain an active and engaging presence.
NOTE: The articles in the "SEO" chapter of the WebSelf Help Center are published for informational purposes only. It is important to emphasize that WebSelf has no commercial ties to any of the external platforms and tools mentioned.
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DISCLAIMER REGARDING SEO RECOMMENDATIONS:
It is important to note that SEO services are not included in WebSelf packages. The company does not offer paid SEO services either.
However, tools and various resources (articles, videos, etc.) are made available to assist you in optimizing and improving your site's ranking.
Given that numerous factors (both internal and external) influence SEO, WebSelf cannot be held responsible for your site's ranking or position in search results.
PLEASE NOTE: Results and recommendations provided by SEO analysis tools (such as those from Google) often suggest solutions designed for custom-built websites coded entirely by a developer for a client.
WebSelf, on the other hand, enables the creation of dynamic websites using pre-established themes, requiring no programming or web coding knowledge. This approach makes site creation and management accessible to a wider range of users. However, it entails certain limitations regarding code customization and, consequently, the technical optimizations that can be applied for organic search (SEO).
It is therefore important to interpret recommendations from SEO analysis tools while taking into account the specific capabilities and limitations of the WebSelf platform.
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