Amazon is one of the largest marketplace worldwide with a monthly audience of 180 million visitors. Adding your brand on Amazon will allow people to find your products and make purchases on the marketplace.
To start selling on Amazon, connect your online store to Amazon with the Koongo app from the App Market. The connection process includes creating the Inventory and Inventory Remove feeds and syncing orders between your online store and Amazon.
After connecting, your online catalog is listed on Amazon so that shoppers can order your goods directly on the marketplace. The stock of a product is synchronized between your Amazon and online store accounts, preventing you from overselling.
The Koongo app is $24+ per month with a free month trial.
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Requirements for selling on Amazon
To sell on Amazon, you need to meet the following requirements:
- Register an Amazon Professional seller account.
- Comply with the Amazon Selling Policies.
- Your country must be white-listed by Amazon to sell from.
- Do not sell handmade goods. For handmade items, Amazon has a separate marketplace called Amazon Handmade. Handmade items should be added to Amazon Handmade directly from the marketplace account since it can’t be integrated with third-party services.
- You have assigned EAN or UPC to your product attributes. That is needed to list your products on Amazon via the Koongo app.
Creating the Inventory feed for Amazon
To list products from your online catalog on Amazon, you have to create the inventory feed via the Koongo app. It’s recommended to use the Inventory Loader feed since it automatically matches items from your online catalog to existing items and categories on Amazon.
Note:
If you sell unique items that are not listed on Amazon yet, you can create a custom product feed for Amazon. You can contact the Koongo support team for assistance.
To create an inventory feed for Amazon with the Koongo app:
- From your store admin, go to Apps → App Market.
- Find the Koongo app and click Install.
- Click Open Koongo account.
- You will be redirected to your Koongo account. In the menu on the left, select Channels.
- Click + Channel Profile and select Amazon.
- In the Market dropdown, select your location. In the Type dropdown, select the Inventory loader. In the Format field, select TXT. Then click Add Channel Profile.
- Adjust the product settings by clicking the gear icon on the right:
- In the General tab, you will find information about currency and the feed format. You can leave it as it is.
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- Product ID. Choose EAN or UPC depending on where you sell.
- Product-id-type. Select one of the following: 1 = ASIN, 2 = ISBN, 3 = UPC, 4 = EAN. As a rule of thumb, you can go with UPC or EAN depending on your location, or ISBN if you sell books.
- Price. You can change the price of all products for Amazon. For example, increase the price by 20%.
- Item-condition. Choose whether you sell new items or used ones.
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Add-delete. The Add-delete attribute needs to be set to "a".Switch to the Attributes tab where you will find the attribute mapping settings. Most of the attributes are already pre-mapped. Check if Amazon attributes below are correctly mapped to your store attributes:
Note:
In case you have any questions, contact the Koongo support team for assistance.
- (optional) In the Product Filter tab, you can choose what products to import to Amazon. For example, you can import only the Asics brand, or only the women's clothes. Read more about filtering categories in the Koongo help center.
- Once you are done setting up your catalog, click Save and Export.
- Click API Submission.
- In the Enable Feed Auto Submit dropdown, choose Yes.
- Click Connect Amazon Account.
That’s it. Now you have to create the Inventory Remove feed.
Creating the Inventory Remove feed for Amazon
The Inventory Remove feed removes products from the marketplace when the product is deleted from your online store.
To create the Inventory Remove feed for Amazon via the Koongo app:
- From your store admin, go to Apps → My Apps.
- Near the Koongo app, click Open.
- You will be redirected to your Koongo account. In the menu on the left, navigate to Dashboard and near the Channels click Add New:
- Choose Amazon.
- In the Market dropdown, select your country; in the Type dropdown, select Inventory Remove, and in the Format dropdown — TXT.
- Click Add Channel Profile.
- Click API submission:
- In the Enable Feed Auto Submit dropdown, choose Yes.
- Click Connect Amazon Account.
That’s it. You’ve created the Inventory Remove feed. Now you have to set up syncing orders.
Synchronizing orders between online store and Amazon with the Koongo app
To make orders from Amazon appear in your store admin, you need to synchronize them via the Koongo app.
Before you proceed with order syncing, make sure your current Koongo plan allows you to create the order synchronization. To do so, in your Koongo account go to My plan and Pricing and in the Service Features section, check how many Order connections your current plan supports:
If you have reached your limits, you need to upgrade the plan. For this, select the desired number of order connections from the dropdown and click I agree with this plan to purchase a new plan.
To sync orders between your online store and Amazon via the Koongo app:
- From your store admin, go to Apps → My Apps.
- Near the Koongo app, click Open.
- From your Koongo account, click Orders in the menu on the left:
- Switch to the Connections tab and select Amazon.
- In the Activate Order Synchronization field, choose Active.
- Click Save.
That’s it. Now your product catalog will appear on Amazon where people can find your brand and purchase it directly from the marketplace.
Troubleshooting the Koongo-Amazon connection errors
During the submission process, an error may occur, preventing you from publishing your products on Amazon. In that case, you will see the notification in your Product report tab. The error may occur in two cases: some of the feed settings were incorrect, or you sell unique products that are not yet listed on Amazon.
If you are sure your products already exist on Amazon, you can reset your settings and try to set up your product feed again.
To fix an occurred error:
- From your Koongo account, go to Channels → choose the listing you submitted to Amazon → Submission → Product report.
- Click the Clean Errors button to clear the API submission information:
- Re-submit products by following steps for setting up the product feed.
Note:
If you are sure your products are unique, you can create custom product feeds for Amazon.
To get detailed information about why an error occurred and how to fix it, contact the Koongo support. Or check the Koongo help center for troubleshooting other errors.
Processing orders from Amazon
When someone buys your product on Amazon, a new order will appear in the My sales → Orders section in your store admin. You will get notification about a new order with an email or a push notification in the mobile app for iOS or Android.
Orders from Amazon will have a marketplace logo on their page:
There are two ways you can manage orders: from your store admin or from your Amazon Professional Seller account. When you change the status in your store admin and fill in the tracking number, this information appears in Amazon. Alternatively, you can change the order status, add a tracking number, and process orders from your Amazon Professional Seller account.
You will need to fulfill orders and ship them with the help of Amazon or by yourself. If you choose to fulfill orders with Amazon, you can use the Fulfillment by Amazon service or Buy shipping service.
Note:
To contact the customer who bought your product on Amazon, you can reach them using the Buyer-Seller Messaging Service on Amazon.