Selling on marketplaces

Expanding your sales channels to include various online marketplaces like Amazon, eBay, and Facebook can significantly increase the visibility and accessibility of your products to a wider audience. Integrating your store with these platforms allows you to reach potential customers who prefer shopping on these marketplaces, thereby boosting your sales and brand exposure. Additionally, leveraging multiple channels can help diversify your revenue streams and mitigate risks associated with relying solely on one platform.

By connecting each marketplace to your store, all relevant information about the store and your products automatically syncs with marketplace platforms, and you keep track of your products, orders, and customers in one place — your store admin.

Discover available marketplaces for your country in Store admin → Sales channels → Overview. Marketplaces that you see available to set up are based on your store’s country and currency settings.

Table of content

1. Available marketplaces
2. Setting up marketplace category for your store
3. Setting up marketplace category per product

Available marketplaces

Your store supports several marketplaces:

Apart from the out-of-the-box solutions, you can manually connect your store to popular European marketplaces using the Koongo app. Connection to each marketplace requires a separate subscription to the Koongo app.

Here’s what marketplaces you can connect to:

• Miinto
• Marktplaats
• Wish
• Bol
• 2dehands
• Spartoo
• Zalando
• Cdiscount
• Idealo

Setting up marketplace category for your store

Setting up a general category for your catalog is essential when selling on marketplace platforms like Amazon, eBay, or Facebook. These platforms use categories to organize products internally, making it easier for shoppers to discover items when browsing or searching. By selecting the most relevant category for your products, you increase the visibility of your listings and improve the chances of reaching potential customers. Additionally, accurate categorization ensures that your products are displayed in the right sections of the marketplace, enhancing the overall shopping experience for buyers.

To set up a marketplace category for a catalog:

1. From your store admin, go to Settings → General.
2. Scroll down to Marketplace product settings, then click Configure Settings (or Change Settings if you have already set up your marketplace category before).
   
   The Marketplace product settings block becomes available after you start preparing to sell on a marketplace in your store admin (e.g., generate a product feed for Google Shopping or enable Automated Google ads).
3. Choose your category and product condition from the dropdown menus.
4. Click Save.

All done! Now, these settings apply to your whole catalog.

Setting up marketplace category per product

In case you sell products from different categories, you can assign a different marketplace category to specific products. It can be done either from a particular product details page or using a bulk editor.

To be able to set a marketplace category for specific products, you need to set up a general marketplace category for your whole catalog first.

To set up marketplace category per product:

1. From your store admin, go to Catalog → Products.
2. Click on the product you want to update.
3. Open Attributes tab, then scroll down to Marketplace category.
4. Select the most specific category possible from the dropdown menu.
5. Click Save.

To set up marketplace category for products in bulk:

1. From your store admin, go to Catalog → Products.
2. Tick all products you want to update (you can click Filter in the left upper corner to use filters and make the search faster).
3. Click Mass Update.
4. In the dropdown menu, choose Manage Categories → Change Marketplace Category → Assign Marketplace Category to Selected.
   
   If you choose Change Marketplace Category → Reset Marketplace Category for Selected, you can restore the default general marketplace category for your products.
5. Select the category you want to assign from the dropdown. You can select unique or the default marketplace category that is set in your store.
6. Click Assign.

Changes save automatically.

You can view the list of categories assigned to your products from your store admin → Settings → General → Marketplace product settings.