You can add Facebook Messenger live chat (Message Us button) to your online store so that your customers can contact you easily using Facebook Messenger.

To enable Facebook Messenger, connect your store with your Business Facebook page in your store's admin → Other Channels → Facebook Messenger. When connected, customers can contact you by clicking the Facebook Messenger icon that is shown in all store pages or by clicking Message Us on any product page. All conversations are saved in Messenger's Inbox.

Enabling Facebook Messenger

Note:
Before you start, make sure you have a Facebook account with an admin or editor role on a published Facebook page. If your Facebook page is unpublished, then customers won’t be able to begin conversations with your online store using the Message Us button.

To enable Facebook Messenger in your store:

1. From your store's admin, go to Other Channels → Facebook Messenger.
2. Click Connect Facebook Page.
3. Choose a business page that you prefer to use for communicating with customers. Your messages will be sent from this Facebook page. Then click Next.
4. Give the requested permissions to Facebook and click Done.
5. Click Save to confirm that the chosen Facebook page should be connected.
6. Specify your store's URL and click Save.

Facebook Messenger integration has been added to your store. The button now appears on every page of your online store, facilitating communication with your customers.

You can directly respond to your customers' questions from conversations in Messenger, all within a single message thread. All interactions are conveniently saved in Messenger's Inbox for easy reference.

Note:

Install Facebook Pages Manager app (avaliable for iOS and Android) to manage messages from your mobile. The app allows you to see all of your notifications from Facebook and Instagram (if connected) in one place.

Customizing Messenger buttons

After you've enabled the Message Us button, you can change its style:

1. From your store's admin, go to Other Channels → Facebook Messenger.
2. In a Messenger settings section find Change button style, then click Choose Color.
3. Select the design:

4. Save changes.

You can change these settings again at any time.

Removing Facebook Messenger

When you remove the Messenger, the icon that customers see on your storefront page and product pages will also be removed.

To remove Facebook Messenger from your store:

1. From your store's admin, go to Other Channels → Facebook Messenger.
2. Change Status to Disconnect:

Customer experience best practices

You have the ability to adjust how your brand interacts with incoming customer messages through Messenger. Explore the following practices to tailor your approach:

Provide faster and meaningful support

Responding to your customers with helpful information is the key to customer service success. Try to reduce response times or even better – provide real-time support. Simply because a fast response makes your customers feel important.

A helpful timesaver is Facebook’s unified Inbox for business pages that includes reviews, comments, and messages sent via Facebook, Instagram, and Messenger, on both mobile and desktop. The inbox brings all messages into one stream that’s easy to filter and sort.

The best part is that all conversations or interactions you’ve had during your company’s relationship with your customers are saved in Messenger's Inbox. This means you can look back and understand their problems, identify details of the products they’re subscribing to and use this information to be more helpful in your response.

Use automated greetings and responses

Occasionally, a simple acknowledgment can reassure customers that their message has been received and assistance is forthcoming. Instant replies, leveraging straightforward, time-tested technology, can effectively convey this information to customers, outlining what they can expect next.

To set Instant responses, open your Facebook business page settings → Messaging tab and jump to the Response Assistant section.

There you can add a Greeting that people will see the first time they open a conversation with you on Messenger, Instant Reply, Away Message or answers to Frequently asked questions.

You can use this opportunity to outline things like:

• Thanking customers for their message. This way, your clients know you’re taking their communication seriously and paying it the respect they deserve.
• Average response times. Informing your customers of when they can expect a response sets expectations upfront. Plus, including a timeframe will take the pressure off your customer service team by avoiding follow-up inquiries.
• Opening hours of your customer service. Just to set the expectations.
• Answers to FAQs. Think of the most popular questions that your clients asked you over time. Then set up automated responses to those questions.

Learn more about your customers

Engaging in conversations via Facebook Messenger offers the opportunity to explore a user's Facebook page. Typically, this page contains valuable insights into your customers, including demographics such as age, gender, and location, as well as their interests, events they're interested in, and their communication style. Leveraging this data allows you to tailor your Messenger interactions to be more personalized and friendly, enhancing the overall customer experience.