To mitigate instances of shopping cart abandonment due to additional shipping costs, offering free shipping options at checkout can incentivize customers to finalize their orders. There are a few different ways that you can set up free shipping options in your online store.
Table of content
By destination
Typically, free shipping is extended within specific geographic areas. For instance, you might opt to offer free delivery within your city while charging for delivery to suburban areas, or provide free shipping nationwide while excluding other countries from shipping options.
To add a free shipping option for a certain area:
- From your store admin, go to Shipping & Pickup.
- Click + Add Shipping.
- Select how you ship your goods (by a suggested shipping carrier or other carriers) and click Set up.
- In the “Free shipping” section, click Set Up Free Shipping.
- Fill in the Shipping name at checkout, it will be displayed for customers.
- Optional: Click Add description for customers and enter the details you want to display at checkout. For example, enter the delivery speed and time it takes for orders to arrive when shipped with this method.
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Optional: Click Limit availability by order subtotal, if you want to offer this shipping option only to customers with bigger carts. Then specify the minimum order subtotal, i.e. the sum of all items in the cart before adding shipping costs and discounts. When this limit is reached, customers will be able to choose this shipping option at checkout.
If you want to offer free shipping for all order subtotals, leave the field with the default 0.00 amount. -
Optional: Click Show approximate delivery date at checkout to display the approximate delivery date next to shipping options at the checkout.
When it comes to shipping, customers want to know when they will receive their order. A specific delivery date at checkout gives your buyers a better customer experience — they can clearly understand when to expect to receive their order, resulting in a higher number of successful sales.Then set it up:- In the Estimated transit time, specify how long it usually takes for the package to be delivered after being handed to the shipping company. You can find the information at the carriers’ website.
- In the Days when packages are delivered, specify days of the week when your orders can be delivered. These days will be taken into account when calculating and displaying the approximate delivery date for customers at checkout.
- In the Order preparation time specify how many days it usually takes for you to prepare an order. That time will be taken into account when calculating the delivery date for customers.
- In the Days when you pack orders specify when you pack orders for shipment. Also, set the final time to pack orders in the I pack orders received past this time on the next day box. Your schedule will be taken into account when calculating the delivery date for customers.
- Click Set Shipping Region and choose the area where you want to offer free shipping:
If you haven’t yet segmented the areas where you deliver, click Manage zones and create different delivery zones that should get their own shipping rates. After that select the zone for your free delivery option.
- Click Save & Finish.
Now, the free shipping option will be presented for all orders that are slated for shipment within the chosen area.
Over a set subtotal
You can incentivize customers to purchase more than initially planned by providing free shipping for orders that surpass a certain threshold. For instance, you might offer free shipping for all orders exceeding $130, while imposing a $5 shipping fee for orders below that subtotal.
To add a free shipping option for orders over a certain subtotal:
- From your store admin, go to Shipping & Pickup.
- Click + Add Shipping.
- Select how you ship your goods (by a shipping carrier or a local delivery service) and click Set up.
- In the "Conditional free shipping" section, click Set Up Conditions.
- Enter the Name at checkout that will be displayed for customers.
- From the Table based on, choose Subtotal:
- Set the subtotal range over which the shipping will be free. Click the Add Row button to add other ranges and rates for them.
Here is an example of how to set up free shipping on all orders over $130 subtotal and with $5 shipping costs for the rest:
- (Optional) Click Add description for customers and enter the details that you want to display at checkout. For example, enter the delivery speed and time it takes for orders to arrive with this shipping option.
- (Optional) If you want to promote this shipping option at checkout, click Limit availability by order subtotal and enter the subtotal amount at which this shipping option can be chosen for an order. If order subtotal is below the specified amount, the shipping option will be greyed out at checkout showing the required subtotal.
- (Optional) Click Show approximate delivery date at checkout to display for your customers the approximate delivery date next to delivery options at the checkout. Then set it up: specify how long it usually takes for the shipping company to deliver the package (estimated transit time), at what days of the week your orders are delivered (days when packages are delivered), how many days it usually takes for you to prepare an order (order preparation time) when you pack orders for shipment (days when you pack orders). This time will be taken into account when calculating the delivery date for customers.
- Click Set delivery zone to specify the area where you offer this shipping option.
- Click Save & Finish. Repeat the above steps for another delivery zone, if necessary.
Now, customers with orders surpassing the established subtotal range will be presented with the option for free shipping at checkout.
On a per-product basis
You can promote specific products or product categories within your catalog by providing free shipping for them.
To set up free shipping for a particular item in your store:
- From your store admin, go to Catalog → Products.
- Open the details of a product that you want to ship for free.
- Switch to the Shipping & Pickup tab.
- In the Shipping rates section, check the Free Shipping option.
- Click Save.
When the option is enabled for a product, customers won’t be charged for this item's shipping at checkout.
With a discount coupon
You can provide free shipping to all or select customers by generating a discount coupon for Free Shipping and distributing it to them.
Customers can then input their coupon code in the designated field during checkout to enjoy free shipping on their order.