You have the capability to deliver tailored ad content aimed at the interests visitors expressed during their past visits to your store. For instance, if a group of visitors explored certain products but didn't proceed to add them to their shopping carts, additional ads showcasing those products could potentially persuade them to reconsider and make a purchase.
A group of visitors who added items to their shopping carts but didn’t complete the purchase might be enticed with a coupon for free shipping or a discounted price. A group of visitors who have made purchases has demonstrated not only an interest in your products, but a willingness to buy, and so you have an opportunity to cross-sell other products in which they may be interested.
Note:
Before setting up remarketing with Google Analytics, you should update your privacy policy to notify site visitors that you collect traffic data via Google advertising cookies.
You can set up remarketing with Google Analytics in the following steps:
- Set up Google Analytics in your store.
- Register a Google Ads account, if you haven't yet.
- Add your Google Ads tags to your store in the Settings → General → Tracking & Analytics → Google Ads Tags section.
- Link your Analytics and Google Ads accounts together.
- From your store's admin, go to Settings → General → Tracking & Analytics. In the Google Analytics block, enable the Remarketing with Google Analytics setting.
- Add remarketing lists and the corresponding ads in your Analytics and Google Ads accounts.