Research suggests 98% of first time visitors who leave your store without completing a purchase will not return unless you bring them back. Retargeting helps you convert window shoppers into paying customers.
Table of content
How retargeting works
Retargeting is a powerful marketing strategy in e-commerce that allows businesses to reconnect with potential customers who have shown interest in their products or visited their website but didn't make a purchase.
By using browser cookies to track users' online behavior, businesses can display targeted ads to these individuals as they browse other websites or social media platforms. These ads serve as reminders and incentives for customers to return to the store and complete their purchase, thereby increasing conversion rates and maximizing ROI on advertising spend.
Note:
A cookie is a special piece of data that is set in a person’s browser and enables tracking of the pages they visit. Every site that uses cookies must inform the user about it. Remember to add a cookie notification to your site.
Advertising to customers already familiar with your store is an effective way to increase sales. Retargeter.com finds only 2% of shoppers completing a purchase on their first visit. Retargeting helps to reach the remaining 98% of potential customers who left your store too soon.
Despite the seeming simplicity, you need to carefully use this tool. Pay special attention to the timing, frequency, and context of your advertising. Good retargeting is always a result of a good strategy.
Setting up retargeting ads for your store products
You can enable retargeting with Google Analytics in your store.
You can also search for apps in App Market to help you build your retargeting campaigns.
Kliken Marketing: Google Campaigns and Retargeting
With Kliken Marketing app by SiteWit, you can effectively advertise products and categories across Google, Bing, Yahoo! and hundreds of other websites. Kliken Marketing helps you build a retargeting campaign in just 5 minutes. Simply choose what products you want to promote and Kliken will help you:
- Track your store visitors
- Retarget interested customers with personalized ads
- Showcase items from your catalog in banner ads
- Optimize your performance with consumer statistics