Table of content
1. Explore the “Marketing” page in your store admin
On the Marketing page, you'll discover potent features designed to attract visitors and convert them into customers.. Most of these features are configured in a click. Literally.
- Enable automatically abandoned cart saver.
- Set up discounts and discount coupons.
- Set up a remarketing ad campaign.
2. Make beautiful product photos
When selling online, the visual appeal of your products is paramount for successful sales. It's crucial to ensure your product photos look as enticing as possible.
- Make images consistent.
- Use consistent one-color background––we recommend sticking with a one-color fabric, a wooden board, or a simple sheet of paper.
- Shoot from different angles like above or below will help you get better photos.
- Show the scale. For instance, a close-up shot of your product in the context of a person, or another object, will give your customers a better understanding of how big or small it is.
- Show in action. If you sell items for the home, take pictures of those products within the context of a home.
3. Write strong product descriptions
The quality of a product description can significantly impact a sale, particularly if it lacks the information necessary for a shopper to make a purchase decision.
- Give comprehensive information about the product: Include all the basic details that buyers might look for. Answer questions like “How does the product work?” or “Where would someone use this product?”
- Speak to your audience: Include features and benefits that address your buyer’s unique concerns.
- Add relevant keywords: Your online store can rank above competitors in search results and attract more customers if you describe your products and services in a way that addresses people’s searches.
- Create meta tags for individual products to improve SEO.
4. Use social media wisely
Use your social media platforms to showcase your products and reach your target audience.
- Create helpful and engaging content. Make videos – behind the scenes, lookbooks, testimonials, overviews, etc.
- Post regularly.
- Publish customer reviews.
- Set up product tagging on Instagram.
- Add links to your store everywhere – in posts and bios.
- Build a database of user-generated content to use in future marketing efforts.
- Throw a contest.
5. Write emails
Emails represent one of the most cost-effective methods to reach your customers. Begin by building your customer base and getting to know your store's visitors.
- Collect subscribers with pop-up email capture forms.
- Send emails regularly with info on new products, promotions or sales.
- Segment your subscribers (customers vs window shoppers) for better engagement.
6. Try paid ads
If you're serious about driving traffic to your online store, consider investing in online advertising.
- Set up and test a few ad campaigns on Instagram, Pinterest, and Facebook.
- Use the automated Google Shopping Ads to advertise on Google.
- Partner with an influencer who can recommend your products. It is the so-called “Native advertising” that is often found in social media feeds.
7. More ideas
- Offer to write a post for a specialty blog as a guest contributor.
- Start blogging about your products – this can also boost your SEO if you do it well.
- Get involved with your local community. You may be able to generate press if there’s an overlap between a newsworthy event and your business.
- Open a pop-up store.
- Promote your products at a local market.
Remember to continually test different promotional channels to determine what works best for your business and ensures customer satisfaction.