Gift cards

Alongside physical and digital products, you can offer gift cards in your shop. When activated, your clients can purchase a digital gift card for any specified amount and receive it via email. Any purchase containing a gift card must have a payment status of Confirmed before the card is dispatched.

Upon receiving a notification email with the gift card details, the recipient has the option to forward this email to the intended recipient. The recipient can then utilize the gift card to make purchases in your store until the entire card cher balance is spent or the card expires (whichever comes first).

Activating and deactivating gift cards

To begin offering gift cards:

1. From your shop's admin panel, navigate to Catalog → Gift cards
2. Click on Create Gift Card.
3. Follow the step-by-step guide: Either click Create Gift Card  to start offering cards with recommended settings or select Edit settings.
4. If you offer a gift card with different amounts, choose the one that will be displayed by default in your storefront.

   Note: You can only have one gift card in a store. But you can set up different gift card amounts for customers to choose from.
   
   

Once a gift card is activated, it will be listed alongside your other products in your shop's admin panel under Catalog → Products.

Below is an example of a gift card with default settings on the shop's front end:

You can customize gift cards either during the setup process or at any time later from your shop's admin panel under Catalog → Gift cards. Here are the aspects you can modify in your gift cards:

• Title. Keep the title straightforward and understandable for customers and search engines.
• Values. Gift cards come with preset values. When adding a new value, ensure it is not less than the average product price in your shop.
• Visual. You have the option to upload an image that reflects your brand's style. This image will be displayed on the front end. For email notifications, a different image is used — to alter this image, you'll need to adjust the email template.
• Description. Include information that customers should be aware of regarding gift cards in your shop, such as the expiration period.
• Categories. Gift cards will be visible on the category pages you select. To showcase them on the shop's homepage, designate the storefront page.
• Expiration. By default, gift cards have no expiration date. You can modify this in Catalog → Gift cards → Card Expiration. Ensure compliance with the regulations of the regions where you operate, as setting an expiration date may be prohibited in certain jurisdictions.

Additionally, you can include the gift card icon in your shop's footer menu for easy access by customers at any time. If you wish to provide customers with a direct link to the gift card product page in your shop, you can copy the link directly from the admin panel.

To cease offering gift cards:

1. From your shop's admin panel, go to Catalog → Gift cards.
2. Change the status to Inactive.

An inactive gift card will no longer be visible on the front end, but it will remain in your catalog with all its settings, allowing you to easily reactivate it later if needed. Previously issued gift cards can still be redeemed.

Acquiring and utilizing gift cards as a consumer

Following their purchase, your client receives an email containing a distinctive card code and detailed instructions on its usage. The subject line of the email reads "Your card is ready". This email is automatically dispatched to the customer's email address as soon as the order achieves a "Confirmed" status.

Subsequently, your customer can forward the email or share the card link via SMS or messenger. By clicking the "View card" button in the email, a customer can acquire the link. The linked page contains all necessary information: a redirection link to your store where the card can be applied, the current card balance, and instructions on its utilization.

Here's an illustration of a card email:

The card recipient can utilize it to settle payment for any items in your store. To redeem it, they need to input the card code from the email into the designated field during checkout. This field automatically appears in your store upon configuring a card.

A card can be utilized across multiple orders until its entire value is exhausted. Customers can monitor the remaining balance by clicking the "View card " button in the email or after applying a card during checkout:

If the total order amount exceeds the card value, the customer must settle the remaining balance using alternative payment methods available in your store.

To create and provide a customer with a free gift card:

1. Enable any offline payment method in your store to bypass the need for actual payment.
2. Go to your storefront, add a gift card to your cart, and proceed to checkout.
3. Locate the order in your store admin and change the order status to "Paid." Since you used an offline payment method, the order will be listed as "Awaiting payment," and the gift card will only be sent once the order status is updated to "Paid."
4. Retrieve the gift card email from your inbox.

You can either resend or forward the email to the customer, or simply send the gift card code via any messaging app.

Reviewing details of sold gift cards

Within the Gift cards section of your shop admin, you can access comprehensive statistics regarding the gift cards you've sold.

Revenue — The total earnings from gift card sales.

Redeemed — The total balance that has been utilized.

Unclaimed — The remaining unused balance on cards that are no longer redeemable (expired or deactivated cards).

Outstanding balance, lifetime — The remaining balance across all gift cards issued to date that are still eligible for redemption.

To view details of each sold gift card, click on View and manage all sold gift cards. Here, you'll find information on each card's current status, balance, expiration date, the customer’s email, the associated order, and more.

Resending a gift card

If a customer has misplaced their gift card email, accidentally deleted it, or cannot locate it for any reason, you have the option to resend it.

To resend a gift card:

1. Navigate to Catalog → Gift cards from your shop admin.
2. Under the statistics section, select View and manage all sold gift cards.
3. Locate the desired card by searching for the customer’s name, email, or the last 4 characters of the card code.
4. Adjacent to the card, click on Actions → Resend gift card.

The gift card will be resent to the email address it was originally sent to.

Deactivating a gift card

There may be occasions when you need to deactivate a card for various reasons. For instance, if the order associated with the card purchase was canceled, or if you wish to prevent the card from being redeemed. A deactivated card cannot be utilized, but it can be reactivated at any time.

To deactivate a gift card :

1. Navigate to Catalog → Gift cards from your shop admin.
2. Under the statistics section, select View and manage all sold gift cards.
3. Locate the desired card by searching for the customer’s name, email, or the last 4 characters of the card code.
4. Next to the card you want to deactivate, click on its current status, and choose Deactivate.

Checking gift card balance

To check the balance of a gift card :

1. Navigate to Catalog → Gift cards from your shop admin.
2. Under the statistics section, select View and manage all sold gift cards.
3. Utilize the search field to find the desired card. You can search by the last four characters of the card code or by the email address of the purchaser/recipient.
4. You will find the balance of the selected card (along with its initial balance, usage count, and expiration date):
   
   To view further details such as the full card code, click on Actions → View card details.

Customers can view the remaining balance of their gift card on the cart page, after applying the card:

Additionally, they can access the card details page from the email received after purchasing the gift card:

Editing gift card email template

The default gift card email template includes card details, instructions on resending the card to the recipient, and redemption instructions for the store. You can customize the template, modify the instructions, and include any additional information you wish to share with customers.

To edit the gift card email template:

1. From your shop admin, go to Settings → Notifications.
2. Click Edit next to the Gift card Purchased template.
3. Make the desired changes in the template.
4. Save the changes.

The newly edited email template will be sent to customers who purchase gift cards.

Exporting gift cards

When exporting your gift cards, you'll receive a CSV file containing details of each sold gift card. This file allows you to filter cards by date, amount, and other criteria to analyze statistics for different time periods or maintain records for your own reference.

To export gift cards:

1. In your shop admin, navigate to Catalog → Gift cards.
2. Under the statistics section, click View and manage all sold gift cards.
3. Scroll down to the bottom of the page and click Export Data.

A CSV file containing the exported data will be downloaded to your computer. You can open it using any spreadsheet program or text editor.

Frequently Asked Questions

Can I possess multiple gift cards?

No, you can only possess one gift card in your store. However, you can configure various gift card denominations for customers to choose from.

Why is there no gift card redemption field at checkout?

The gift card redemption field appears at checkout once you have sold at least one gift card in your store. In such cases, customers will see the message Have a gift card? Redeem your code in the cart, which reveals the redemption field upon click.

What happens if I remove the gift card product from the catalog?

If you remove the gift card product from your online catalog, the gift card functionality will be disabled in your storefront. However, you will still have access to information about previously sold gift cards in your store admin panel. You can re-enable the gift card functionality on the Catalog → Gift cards page by creating a new gift card.

Can a gift card be utilized multiple times?

Yes, a gift card can be used in multiple orders until either the entire balance is exhausted or the card expires (whichever occurs earlier).

Can multiple cards be applied to an order?

No, only one gift card can be applied to an order.

Can I restrict gift cards to specific items?

No, a gift card can be used to pay for any products or services in your store.

How can I view the complete gift card code?

Customers can view the full code in the email received after purchasing a gift card. As a store owner, you can view the full gift card code in the store admin by navigating to Catalog → Gift cards → View and manage all sold gift cards. Click on Actions next to the gift card you wish to check and select View gift card details.

How do I issue a complimentary gift card to a customer?

There is no direct option to issue a free gift card in the store admin. However, you can "purchase" a gift card from your storefront (without actual payment) to obtain a gift card code, which you can then send to your customer.

To provide a customer with a free gift card:

1. Enable any offline payment method in your store to bypass the need for actual payment.
2. Go to your storefront, add a gift card to your cart, and proceed to checkout.
3. Locate the order in your store admin and change the order status to "Paid." Since you used an offline payment method, the order will be listed as "Awaiting payment," and the gift card will only be sent once the order status is updated to "Paid."
4. Retrieve the gift card email from your inbox.

You can either resend or forward the email to the customer, or simply send the gift card code via any messaging app.